Program Director at Translators Without Borders
Rebecca has 20 years of corporate and brand strategic communications experience with an emphasis on the technology, language and legal industries. Prior to becoming program director for Translators without Borders in 2012, she specialized in creating messaging, positioning and strategic marketing programs serving clients in the US, Europe and Africa. In 2000, she founded Petras Associates which served a wide range of clients, including the Globalization and Localization Association, Rubric, McElroy Translation, Axway, Radiant Logic, Venga, Metz Law and Outback Power. Prior to Petras Associates, she was a vice president at Ketchum, an award-winning international public relations firm.
Rebecca now serves as Translators without Borders’ first program director and first full-time employee. Previously she was a board member for Translators without Borders for two years and served on the executive committee as the head of the marketing committee.
Getting Attention: How to Use PR Effectively for You and Your Company
Public relations is a very effective and inexpensive way to build a presence in the crowded world of translation. Rebecca Petras will draw upon her 20+ years of public relations and marketing experience, and her most recent experience as program director of Translators without Borders, to give the audience an overview of best practices. She will explain how to develop a PR and marketing strategy that works in your unique situation, covering messaging, objectives, strategies and key audiences. She also will draw upon her extensive experience in traditional PR, email marketing and social media to discuss which tactics generally work for everyone, which do not and which are worth trying even if they don’t work. Participants will have time to interact with the presentation and ask questions about their own plans.