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Sales for Non-Sales Professionals

Taking the fear out of selling and learning ways to make your current clients buy more.


Every interaction with a customer regardless of your position in the company is an opportunity to sell. Even if you think that you don’t have sales responsibilities, your role is key in winning and maintaining customers.


Sales is not magic, sales is a process, this workshop will take the mystery out of selling and incorporate sales into your everyday routines. Learn how to understand buyer behaviour, ask the right questions and the steps required to move an opportunity from initial contact to closing the deal. This workshop includes a variety of tips, tools and engaging exercises valuable for any client-facing person in a translation organisation.


The combination of sales skills with industry knowledge will enhance your value as a professional in a very competitive labour market.


Anne-Marie Colliander Lind is a recognized force in the European language industry landscape. She has spent the last 20 years helping multinational organizations solve their language issues by occupying executive sales and management positions at leading service, technology and market research companies.

Anne-Marie is the CEO of Inkrease, a management consulting company based in Sweden, assisting companies in their growth and development strategies. She is appointed Director of Fundraising for Translators without Borders and organizes localization and technology events in the Nordics.

Date: Monday, May 19, 2014, 9:00 - 17:30.


Anne-Marie Colliander Lind

Business Consultant, CEO at Inkrease and Director of Fundraising at Translators without Borders