UTIC-2013 Webinar Series. Translation of marketing texts
29 August 2013, UTIC-2013 Webinar Series continued with “Translation Of Marketing Texts” hosted by Katya Filatova and Joseph Kovalev, successful and talented freelance translators. Their corresponding presentation was a real hit among the UTIC-2013 participants.
Katya and Joseph presented their list of challenges of translation of marketing texts and gave practical advice on how to handle slogan translation and transcreation projects successfully. The webinar was based on specific case studies and actual examples.